Proposed new Signs Bylaw and Alcohol advertising

Share on Facebook Share on Twitter Share on Linkedin Email this link


Consultations on proposed new Signs Bylaw and Alcohol advertising

On this page you have the opportunity to:

  • provide your feedback on the proposed new Signs Bylaw 2022
  • tell us your views about alcohol advertising at off-licence alcohol outlets.

At the bottom of this page you’ll find two separate tabs for providing feedback on each of these issues.


Proposed New Signs Bylaw

Aucklanders use signs every day to advertise goods and services and to communicate information.

Signs can, however, also cause problems relating to:

  • public safety
  • nuisance
  • misuse of council-controlled public places
  • the Auckland transport system
  • the environment.

For example, the number, size and location of signs can affect traffic safety, obstruct pedestrians and cause visual clutter.


How we manage signs and election hoardings

We manage these problems alongside Auckland Transport using the Signage Bylaw 2015 and the Election Signs Bylaw 2013.

These bylaws apply to most signs in Auckland, including:

  • freestanding
  • verandah
  • wall
  • window
  • portable
  • stencil
  • poster
  • banner
  • real estate
  • event
  • election
  • vehicle signs.

We have worked with Auckland Transport to review the Signage Bylaw 2015.

We discovered we can manage the issues caused by signs more effectively and efficiently by combining the two current bylaws into a new Signs Bylaw 2022.


What we are proposing

The new bylaw proposes to make several key changes to the current rules including:

  • increasing the area where portable signs are prohibited to cover the entire city centre zone
  • enable the display of election signs on places not otherwise allowed up to nine weeks prior to an election or referendum
  • increasing the maximum area of flat wall-mounted signs in the heavy industry zone
  • clarifying the rules so they are easier to understand, reflect current practice, remove confusion and fill perceived gaps.


What we want your feedback on

We want you to tell us what you think about the proposed new Signs Bylaw 2022.

Your feedback will help us make improvements to how we manage the problems signs can cause.

Note: No feedback is being sought on rules for types of signs managed by other regulations (for example large digital billboards managed in the Auckland Unitary Plan).

When you can have your say

You can have your say from 22 September until 27 October 2021.


How you can have your say on signs

You can have your say by:


Alcohol advertising used by off-licence alcohol outlets

We are committed to contributing to reducing alcohol-related harm across communities in Tāmaki Makaurau for the health and well-being of our communities.

During a review of our signage bylaw, we have found that Aucklanders are interested in how their communities are exposed to alcohol advertising at off-licence alcohol outlets, such as liquor stores and bottle shops. We would like your views on this type of advertising.

We will use your views to inform an investigation into methods to reduce community exposure from this type of advertising and may use them to advocate to central government for tighter national restrictions on alcohol marketing.

These views will not be used for making the proposed new Signs Bylaw as rules for alcohol advertising are out of scope. Your views will be considered separately from the bylaw.


When you can have your say

You can have your say from 22 September until 27 October 2021.


How you can have your say on alcohol advertising

You can have your say by:

  • completing the online feedback form on this page. You can attach any documents that support your feedback at the end of the form.
  • registering to give feedback at our online drop-in sessions on


Consultations on proposed new Signs Bylaw and Alcohol advertising

On this page you have the opportunity to:

  • provide your feedback on the proposed new Signs Bylaw 2022
  • tell us your views about alcohol advertising at off-licence alcohol outlets.

At the bottom of this page you’ll find two separate tabs for providing feedback on each of these issues.


Proposed New Signs Bylaw

Aucklanders use signs every day to advertise goods and services and to communicate information.

Signs can, however, also cause problems relating to:

  • public safety
  • nuisance
  • misuse of council-controlled public places
  • the Auckland transport system
  • the environment.

For example, the number, size and location of signs can affect traffic safety, obstruct pedestrians and cause visual clutter.


How we manage signs and election hoardings

We manage these problems alongside Auckland Transport using the Signage Bylaw 2015 and the Election Signs Bylaw 2013.

These bylaws apply to most signs in Auckland, including:

  • freestanding
  • verandah
  • wall
  • window
  • portable
  • stencil
  • poster
  • banner
  • real estate
  • event
  • election
  • vehicle signs.

We have worked with Auckland Transport to review the Signage Bylaw 2015.

We discovered we can manage the issues caused by signs more effectively and efficiently by combining the two current bylaws into a new Signs Bylaw 2022.


What we are proposing

The new bylaw proposes to make several key changes to the current rules including:

  • increasing the area where portable signs are prohibited to cover the entire city centre zone
  • enable the display of election signs on places not otherwise allowed up to nine weeks prior to an election or referendum
  • increasing the maximum area of flat wall-mounted signs in the heavy industry zone
  • clarifying the rules so they are easier to understand, reflect current practice, remove confusion and fill perceived gaps.


What we want your feedback on

We want you to tell us what you think about the proposed new Signs Bylaw 2022.

Your feedback will help us make improvements to how we manage the problems signs can cause.

Note: No feedback is being sought on rules for types of signs managed by other regulations (for example large digital billboards managed in the Auckland Unitary Plan).

When you can have your say

You can have your say from 22 September until 27 October 2021.


How you can have your say on signs

You can have your say by:


Alcohol advertising used by off-licence alcohol outlets

We are committed to contributing to reducing alcohol-related harm across communities in Tāmaki Makaurau for the health and well-being of our communities.

During a review of our signage bylaw, we have found that Aucklanders are interested in how their communities are exposed to alcohol advertising at off-licence alcohol outlets, such as liquor stores and bottle shops. We would like your views on this type of advertising.

We will use your views to inform an investigation into methods to reduce community exposure from this type of advertising and may use them to advocate to central government for tighter national restrictions on alcohol marketing.

These views will not be used for making the proposed new Signs Bylaw as rules for alcohol advertising are out of scope. Your views will be considered separately from the bylaw.


When you can have your say

You can have your say from 22 September until 27 October 2021.


How you can have your say on alcohol advertising

You can have your say by:

  • completing the online feedback form on this page. You can attach any documents that support your feedback at the end of the form.
  • registering to give feedback at our online drop-in sessions on

Page last updated: 11 October 2021, 09:44